This artisan brand under its owner Choi Minjung, started in 2006. Original and based in Korea Nenadelllee aims to keep alive with its creations the Korean Fork Art while mixing it with modern touches in order to make their pieces more easy to incorporate in daily life. This brand does not only do cufflinks and lapel pins but also many other accessories all 100 percent hand made from start to finish. Each piece created with much care to provide unique and special details for any outfit.
Owner Choi Minjung not only creates artisanal pieces but also gives lectures, teaches traditional Korean knotting techniques, and exhibits her own work in order to help pass down Korean traditional art. Nenadelllee has already gained place and recognition with more than 12 awards under its belt since 2009. Awards including things like 100 Seoul Iconic Souvenir in 2013 or the Traditional Korean Culture Item in 2018 due to this brand´s excellence.
Nenadelllee, which is available in several handmade Korean shops along Insadong and Bukchon, also tends to participate in other local events and fairs such as Handmade Korea Fair, Seoul Design Festival and even international exhibits like K.Soho Several Hills in LA or Korea Week Festival Melbourne in Australia. Far from being done with just selling her art, Choi Minjung also published her book in 2016 “Knot Making Time – Modern Stylish Traditional Knot Making” in hopes to teach anybody who is interested how to master the art of knot making.